For dental and aesthetic clinics in Dubai
Kratern answers every WhatsApp enquiry in seconds, books patients into your diary, gets them to turn up and brings them back. Every Monday, you see what it earned in AED.
Patient: Hi, how much is teeth whitening? Can I come on Saturday?
Clinic: Hi! I’m the clinic’s virtual assistant. In-clinic whitening starts from AED 1,200. On Saturday we’re open 10 am to 6 pm. What time suits you?
Patient: 11 am please
Clinic: You’re booked for Saturday at 11:00 am ✓ I’ll send you a reminder the day before.
Ask the demo clinic something
Scripted demo with a fictional clinic.
Patient: Does whitening hurt?
Clinic: That’s one for our dentist. I can’t give medical advice here, so I’ve added your question to your booking and they’ll go through it with you on Saturday.
Patient: Do you have evening times on weekdays?
Clinic: Yes, we’re open until 9 pm on weekdays. Tuesday has 7:30 pm or 8:00 pm free. Would you like to move your booking?
Patient: ممكن نكمل بالعربي؟
Clinic: أكيد! موعدك يوم السبت الساعة 11 صباحاً. كيف أقدر أساعدك؟
Patient: Can I talk to someone at the clinic?
Clinic: Of course. I’ve passed this chat to our front desk. Someone from the team will reply here when we open at 9 am.
Chat passed to the front desk
85%
of UAE residents would rather deal with companies on WhatsApp.1
When reception has gone home, or is busy with the patient in front of them, that message waits. Kratern makes sure it doesn’t.
1. YouGov survey of 1,000 UAE residents for Zbooni, February 2024. Source
The system
Most tools stop at the reply. Kratern runs the whole patient journey for your clinic, and it’s measured on what pays: bookings, show rate and returning patients.
Patient: Hi, can I book a check-up and clean? I have insurance through work.
Clinic: Yes. We’ll check your cover before the visit. Is Tuesday at 3:30 pm or Wednesday at 11:00 am better?
Patient: Tuesday please
Clinic: You’re booked for Tuesday at 3:30 pm ✓
Added to the clinic diary
Clinic: Reminder: your appointment is tomorrow, Tuesday, at 3:30 pm. Reply 1 to confirm or 2 to change it.
Patient: 2
Clinic: No problem. Wednesday at 5:00 pm or Thursday at 10:30 am?
Patient: Thursday
Moved to Thursday, 10:30 am
Tuesday, 3:30 pm offered to the waitlist
Clinic: Hi Sara, it’s six months since your last check-up. Would you like to book the next one?
Patient: Yes please, a Saturday morning if you can
Clinic: Saturday at 11:00 am is free. Shall I book it?
Patient: Perfect, thanks
Recall booked: Saturday, 11:00 am
Patient: My son has a bad toothache. What can he take for it?
Clinic: I’m sorry he’s in pain. I can’t give medical advice, so I’m passing you to our team now. In an emergency, call 998.
Rania from the front desk joined
Rania · Front deskHi, it’s Rania. The dentist can see him today at 4:00 pm. Shall I book it?
Monday report
Demo Dental Clinic
5 to 11 October
118
Enquiries
3731%
Booked
88%
Show rate
AED41,600
Booked value
12 of these bookings were made outside opening hours.
Demo screens with a fictional clinic.
Arabic and English
Arabic, English or both in one message. Kratern replies in the patient’s language, in plain words, and hands the chat to your team the moment a person should take over.
Patient: مرحباً، كم سعر جلسة الليزر؟ وعندكم موعد بكرة؟
Clinic: أهلاً وسهلاً! أنا المساعد الافتراضي للعيادة. جلسة الليزر تبدأ من 350 درهم، وعندنا مواعيد بكرة بعد الساعة 4 العصر. أي وقت يناسبك؟
Patient: 4:30 لو سمحت
Clinic: تم الحجز ✓ بكرة الساعة 4:30 العصر. راح نرسل لك تذكير قبل الموعد.
Patient: Hi, how much is a laser session? Do you have anything tomorrow?
Clinic: Welcome! I’m the clinic’s virtual assistant. Laser sessions start from AED 350, and we have times tomorrow after 4 pm. What time suits you?
Patient: 4:30 please
Clinic: Booked ✓ Tomorrow at 4:30 pm. We’ll send you a reminder before your appointment.
Reporting
Replies are easy. Revenue is the point. Every Monday you get one page that shows how the week went, in AED.
How many people who message you end up with an appointment.
How many booked patients actually turn up.
How many come back for their next session, recall or treatment.
Weekly report
Example clinic · 5 to 11 October
118
Enquiries
9sec
Median first reply
3731%
Booked
88%
Show rate
14
Returning patients
AED41,600
Value of booked visits
Clinics
One system, tuned to where each kind of clinic loses patients.
Dental
Aesthetics and dermatology
Physiotherapy, eye care or another specialty? Ask us.
Compliance
Clinic messaging is regulated. Kratern was designed around the rules from the start, not patched afterwards.
It never diagnoses, comments on symptoms or recommends treatment. Clinical questions go to a named person on your team.
Replies avoid the claims DHA bans in medical advertising, such as “best”, “100%” and “no side effects”.
Answers come from a library your medical director approves before go-live, and every conversation is archived for audit.
Name, number, treatment and preferred time. No medical history, photos or X-rays in WhatsApp.
Your WhatsApp number and Meta account stay in your clinic’s name. You can pause Kratern at any time.
We sign a data-processing agreement that sets out what we hold, for how long and who processes it.
Kratern supports your compliance work. It isn’t legal advice.
Getting started
We look at where your enquiries come from, how your diary works and where patients drop off.
Answers written from your price list and website, checked against DHA wording and approved by your medical director. First replies go live within 5 working days of your Meta access.
Reminders, recalls and reporting switch on in stages. Then we tune the system with you every week.
Your numbers
Move the sliders to match your clinic. The sums run on this page, and nothing you enter is saved or sent.
Nights, weekends and busy hours.
Because the reply came too late.
What a new patient usually spends on their first treatment.
Estimated revenue lost to slow replies
AED6,000
a month, from about 6 new patients
AED 72,000 a year
The founding plan is AED 790 a month. At AED 1,000 a new patient, that’s less than one new patient a month.
An estimate from your own numbers, not a promise of results. Setup fee not included. Booking from here adds your numbers to the form, where you can edit or delete them.
Pricing
Every plan is set up by the founder, approved by you before anything goes live, and billed monthly.
Founding price
AED 790/month
+ AED 1,900 one-time setup
For our first five clinics. Your price is locked for 12 months.
In return: two short feedback calls and, if you’re happy, a case study.
From
AED 1,800/month
+ setup from AED 3,000
Every module, for clinics that want the whole patient journey covered.
Price
Custom quote
After a free assessment
For groups, several branches or special workflows.
First replies live within 5 working days of your Meta access, or your first month is free. Cancel within 30 days of going live and we refund the unused month. Setup fees are not refundable.
Prices in AED. Any WhatsApp message fees are billed by Meta directly to your clinic’s own account.
Book a call
A 20-minute call with the founder. We’ll look at how your clinic handles enquiries today and tell you honestly whether Kratern fits.
Next 4 days · Dubai time
No open times in the next few days. Email us and we’ll find one.
20-minute call · Dubai time
No email app? Write to us with your chosen time.
Prefer to write? Email us or message us on WhatsApp.
Questions
Meta’s agent answers messages. Kratern runs the whole patient journey for your clinic: answers written to DHA’s rules, bookings into your diary, reminders, recalls and a weekly report in AED, set up and managed for you.
No. It never diagnoses, comments on symptoms or recommends treatment. Anything clinical goes to a named person on your team, and in an emergency it gives the UAE ambulance number, 998.
Usually, yes. Meta lets most numbers run the WhatsApp Business app and an automated system side by side, so your team can still reply from the phone. If your number can’t, we set up a second one with you.
Only what’s needed to book: name, number, treatment and preferred time. No medical history, photos or X-rays. We sign a data-processing agreement with every clinic, and your WhatsApp account stays in your name.
First replies go live within 5 working days of your Meta access being ready, or your first month is free. Reminders, recalls and reporting are switched on in stages over the following weeks.
It books into Google Calendar as standard. For practice software, we connect where your system allows it, and we check that on the first call.
Yes. Plans are monthly. Cancel within 30 days of going live and we refund the unused month; after that, give 30 days’ notice. Setup fees are not refundable.
Not yet. A voice agent for calls in Arabic and English is coming soon, and founding clinics get it first.
Dental, aesthetic and dermatology clinics in Dubai first. If you run another kind of specialist clinic, book a call and we’ll tell you honestly whether it fits.
I’m Akhisam Katamba, founder of Kratern Labs. For our founding clinics, I map your enquiries, write the answer library with your team and go through the weekly report with you. You’ll always know who to call.